Adidas Paint Party
Brand
Manchester
This was the first job I did with Sparkle Street Events. The brief was simple: to clear out a warehouse and paint it white. In 2 weeks we emptied the space and made a simple setup that allowed people to enter, get changed into a white tracksuit and then move to the bar to get a drink. No one knew why they were there and over 300 people were invited.
Each guest had a couple of drinks and were invited to the other room, which had a stage. They were given a bag full of paint and were told to throw it all over each other. As this happened, the Ting Tings came on stage and started to play.
The next day we took the whole space down, cleaned up and it was as though no one had been there.
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